Britain must have suffered an inspiration deficit yesterday.
I say this because forward thinkers from a lot of the key creative and media industries seemed to be writing on tables and engaging with students, other industry cognoscenti, UCLan media boffins and others who just care about creative media.
Yes it was a talking shop. For some it was merely a talking shop.
Yet for most there was a sense that, at last, here was a chance to not just take a retrospective gaze at the collective media navel, but a chance to try and shape the future of media across the board.
I think my definition of media was challenged yesterday. My narrow perspective saw it as just what I was involved in.
Now I see it more as how different communicative art forms interact and benefit from each other.
Undoubtedly though, the strand closest to my heart is journalism. How journalism progresses and in what form, was the central tenet of the discussions I witnessed or contributed to.
The heartening thing for me, as a student trying to get on whilst surrounded by a maelstrom of negativity from media commentators, is that many of those who lead and shape journalism are still imbued with enthusiasm for the future.
As David Hayward from the BBC said to me last night, "it's not a profession, it's a vocation". (We were discussing this whilst watching a 3D VJ shoot playboy bunnies at our 3D glasses. I did say they were creative.)
These people have a genuine desire to connect with audiences and give them a quality, relevant service.
From this, as any decent businessman will tell you, profit and solvency will come. It may be in niche sectors, it will certainly be funded differently, but the market for information is still there.
What Open 09 has taught me, is the future will not solely be shaped by technology, although it is playing a significant part already.
The future of journalism will be shaped by good people, doing a good job, for the right reasons. They will use whatever medium is needed to facilitate that.
There were enough like minded people here yesterday to suggest that, despite the best efforts of big media, journalism is morphing into something new, exciting and more importantly, relevant.
It's getting its mojo back.
Certainly as far journalism's concerned, we can rework James Cameron's famous quote: "the grocers are falling off their potential warhorses and Open 09 is waiting to ride those warhorses off in a different direction".
See you at the Mega-Turtle this afternoon.
Jez Hemming